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From Viral Video to Billboard 100
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The “Bed Intruder Song” was a rare case of a product of Web culture jumping the species barrier and becoming a pop hit.

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Some Newspapers, Tracking Readers Online, Shift
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Because of technological advances, newspapers can make more scientific decisions about allocating their resources.

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Even Hit Like ‘Kick-Ass’ Can Seem Like Miss at Debut
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The film “Kick-Ass” fell short in its opening weekend, and bloggers wrote it off as a flop. Never mind that this $15 million film went on to sell almost $100 million in tickets.

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Brain Waves and Newsstands
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The British magazine New Scientist tested a cover using so-called neuromarketers.

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Beyond the Upper East Side
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The New York Observer has a new editor, new offices, a new design and a new mission: to define the ruling class of the city.

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DioGuardi Leaves 'American Idol'
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After only two seasons, Kara DioGuardi is exiting "American Idol," setting the stage for an announcement later this month about a new panel of judges for the show.

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Drilling Down: Life Without a TV Set? Not Impossible
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Survey results suggested a decline in the perceived status of the television set, as other devices edge into its territory.

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A Pitched Battle Over Bedbugs in Online Search Advertising
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Google said general searches for the term “bedbugs” have increased 83 percent in the last year and 182 percent in the last four weeks.

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Victims’ Families Fight Film About Madrid Plane Crash
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Spanish courts have not yet ruled on complaints against the movie, and the channel Telecinco showed the first part last week.

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Die-Hard Fans Follow Iron Maiden Into the Digital Age
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The success of Iron Maiden's latest album and the continued loyalty of its fans offer the troubled music industry some tips on survival in the digital age.

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Media Cache: British Advertising Regulator Making Itself Felt Online
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The Advertising Standards Authority of Britain plans to extend its oversight to social media, company Web sites and other nontraditional digital marketing activities.

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Lessons of the Summer Box Office
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Movie attendance was down, but some films — like “Toy Story 3” and “Inception” — made out very, very well.

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