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Business Know-How Newsletter


Business Know-How Newsletter. Ideas to market and manage small businesses.

The Most Valuable Source for Leads
What do you think is your most valuable source for new leads? Is it networking? The internet? Email or direct marketing? You might be surprised to find out that your biggest untapped source of new leads is quite close at hand, just waiting to be invited into your business.

5 Ways to Use Direct Mail in Your Business
How can you bring in more customers for your business than you're getting through print, radio or local TV advertising? The answer for many businesses is direct mail. Here are five ways you can use direct mail in your business.

Rising Gas Prices Reduce Take-Home Pay
Gas prices have taken a dip in the last few weeks, but they are still making a huge dent into the average American's budget. Salary.com has calculated just how big of a dent escalating commuting costs are making. Get the results of their calculations here.

Avoid Hiring Fruits, Nuts and Flakes
The interview process should determine if there is a match between the individual and the job. It also allows you to understand the applicant's behavior, values, motivations, and qualifications. Here are several reasons why traditional interviewing techniques may fail.

5 Ways to Keep the Sale
After lots of hard work you finally closed the deal. But before you go spending your commission check, you've got to make sure you keep the sale. Here are five things you can do to make sure the deal stays sealed.

Beware of White Collar Crime
White collar crime usually doesn't make headlines in your daily newspaper, but it's threat throughout the country for businesses and consumers alike. Here's what you need to know.

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